Elevating Build-to-Rent Living Experiences with Freya Richard (Vertus)
In this week’s Pillow Talk Sessions, Jessica Gillingham and Kristian Lupinski are joined by Freya Richard, Director of Operations & Leasing at Vertus, for an engaging conversation about how hospitality and Build-to-Rent (BTR) are learning from each other.
Key highlights include:
🏘️ Lessons in Community – How Vertus is applying BTR community-building strategies to their upcoming aparthotel brand, Vertus Edit.
⚙️ Operational Insights – Anticipating the challenges and opportunities of managing aparthotels versus residential buildings.
📲 Tech-Enhanced Living – Specific technologies Vertus uses to elevate resident and guest experiences.
♻️ Sustainability in Focus – Vertus’ commitment to green practices and how they’re integrated into their aparthotel strategy.
